Shift Feed Strategy Toward Reels
Jen Barangan-David's Reels are dramatically outperforming their static posts — 42.95% ER versus 1.5% posts ER — yet only 23 posts were analyzed, suggesting Reels may not be their dominant format.
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Given that their overall account ER sits at 1.64%, leaning into Reels as their primary content vehicle is the single fastest lever to pull their average up. Aim to publish at least 3 Reels for every 1 static post to capitalize on the format already driving outsized engagement on their account.
