Shift Volume From Reels to Posts
Jeffree Withey's static and carousel posts are generating a 4.06% ER while their Reels are significantly underperforming at just 0.82% — a gap of over 3 percentage points.
Details
Prioritize publishing more feed posts and carousels to capitalize on the format that is already driving their median 1,029 likes and keeping their overall account ER at a healthy 3.38%. Until their Reels strategy is refined, reducing their share of their content mix will protect their aggregate engagement rate.
