Shift Content Mix Toward Static Posts
The Posts ER (14.35%) is over 8x higher than the Reels ER (1.79%), showing an audience of 4,741 followers responds far better to static/carousel content than video.
Details
Reallocate at least 2-3 of every 5 posts to feed images or carousels instead of Reels to capitalize on this gap, even though industry benchmarks suggest Reels typically outperform static images (0.52% vs 0.45% avg ER) — Jayni's account is an outlier worth leaning into.
