Boost Comments to Balance Like-Heavy Engagement
The like/comment ratio sits at 29.7:1 with a median of just 5.5 comments versus 203.5 likes per post, showing the audience double-taps but rarely converses.
Details
Adding direct questions or polls in captions can push comment counts up, which strengthens the already excellent 20.28% posts ER (vs. the 3.5-8% nano benchmark) and signals deeper engagement to the 73% of brands who prioritize ER over follower count.
