Shift Feed Strategy to Carousels
Jayda's current Posts ER sits at 0.01% — far below the macro-tier benchmark of 0.5–1%.
Details
Industry data shows carousels average 0.55% ER, the highest of any content format, meaning a strategic pivot to multi-slide carousel posts could meaningfully close that gap. Audit Jayda's 21 analyzed posts and replace static single-image content (which benchmarks at only 0.45% ER) with carousels that invite swipe-through behavior, such as tutorials, listicles, or before-and-after sequences.
