Shift Budget Toward Posts Over Reels
The Posts ER is 4.86% versus the Reels ER of 2.66% — a gap of over 2 percentage points — meaning static posts and carousels are significantly outperforming video content right now.
Details
Prioritize publishing more feed posts and carousels in the next 10 uploads to capitalize on that higher engagement rate. Track whether the overall account ER, currently at 3.71%, climbs closer to the upper end of the nano benchmark range of 8% as the content mix shifts.
