Replace Reels With Carousel Posts
Reels are severely underperforming at a 0.09% ER, compared to the Posts ER of 0.51% — a 5.6x gap.
Details
Industry benchmarks show Carousels average 0.55% ER, which aligns closely with the stronger post performance, so shifting the content mix toward Carousels is the highest-leverage format swap Javier Ferreira can make right now. Aim to replace at least 3 out of every 4 Reels with multi-slide Carousels and track whether the overall account ER climbs toward the 0.51% Posts baseline.
