Replace Reels With More Carousels
Reels are significantly underperforming at a 0.89% ER compared to the Posts ER of 2.94% — a gap of over 2 percentage points.
Details
Shifting the content mix toward carousels, which benchmark at 0.55% industry-wide but are clearly outpaced by the account's own post format, suggests the audience responds far better to static or multi-image content. Aim to replace at least 2 out of every 3 Reels per month with carousel posts to capitalize on existing content strength.
