Convert Comments Into Conversation With CTAs
Their like-to-comment ratio sits at 13.6:1, meaning comments are already strong at a median of 21 per post — but there is room to push further.
Details
Add a direct question or poll sticker to every caption to lower the friction for replies, which can compound their already excellent 13.25% ER even higher above the nano-tier benchmark of 3.5–8%. A simple 'drop their answer below' CTA costs nothing and can measurably shift that ratio closer to 10:1, signaling deeper community investment to both the algorithm and prospective brand partners.
