Shift Budget Entirely To Reels
Reels are generating an 111.64% engagement rate compared to just 0.88% on posts — a gap that cannot be ignored.
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Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, and the account sits at 23,664 followers, Japneet | Books And Travel is in the exact tier that benefits most from this format. Commit to publishing at least 80% of content as Reels to capitalize on this outsized performance and push the overall account ER closer to the 2.5-5% micro-tier benchmark.
