Prioritize Higher-ER Feed Posts
Feed posts average 2.71% ER versus 1.75% for Reels, so feed posts should be the primary engagement format in the next content batch while Reels are used selectively for discovery.
Details
At 1,714 followers, Janelle Britton should continue testing Reels because accounts under 50K generally get higher reach from Reels, but evaluate them against the 2.71% feed-post ER.
