Shift Posting Strategy Toward Reels
Their Reels are already outperforming their static posts — 0.13% ER vs.
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0.05% ER on posts — yet their overall account ER sits at just 0.06%, well below the 2.5-5% micro-tier benchmark. Since accounts under 50K followers receive higher reach from Reels, prioritize publishing at least 3 Reels for every 1 static post to compound that format advantage and pull their overall ER closer to benchmark.
