Shift Posting Mix Toward Reels
Their Reels are already outperforming their static posts with a 2.75% ER versus their overall 2.46% posts ER — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like theirs at 32,214.
Details
Aim to make Reels their primary format by increasing their share of their next 10 posts to at least 60-70% of output. This directly targets the gap between their current blended ER and the 2.5-5% micro-tier benchmark ceiling they have room to grow into.
