Convert Comments Into Conversations With CTAs
With a like/comment ratio of 73.2:1 and only a median of 406 comments per post, JACQUEMUS is leaving significant comment engagement on the table despite 6.8M followers.
Details
Adding a direct question or prompt in every caption — such as asking followers to tag someone or choose between two looks — can meaningfully shift that ratio, since 73% of brands prioritize engagement rate over follower count when evaluating deals. Even a modest improvement in comments would strengthen the current 0.78% ER and reinforce positioning within the top range of the macro benchmark of 0.5–1%.
