Shift Posting Strategy Toward Reels
Jac's Reels are already outperforming Jac's Posts — 0.57% ER vs.
Details
0.23% ER — yet Jac's overall account ER sits at just 0.17%, well below the 2.5-5% micro-tier benchmark. Since Instagram Reels get higher reach for accounts under 50K followers, increasing Jac's Reels output as a share of total content is the single fastest lever to pull Jac's blended engagement rate upward. Aim to make Reels Jac's primary format until Jac's overall ER closes the gap toward the 2.5% floor for Jac's tier.
