Replace Static Posts With Reels Immediately
The Posts ER sits at a near-invisible 0.04%, while the Reels ER is 13.89% — a 347x performance gap that makes the content format decision a no-brainer.
Details
Given that the overall account ER of 0.06% is drastically below the 1-2% mid-tier benchmark, shifting the publishing calendar to a Reels-first strategy is the single highest-leverage move available to Jack Henderson right now. Aim to replace at least 80% of upcoming static posts with Reels to pull the overall ER closer to the 1% floor expected for the 252,919-follower tier.
