Shift Feed Strategy Toward Carousels
Jacadi Paris's current engagement rate of 0.11% is drastically below the 1-2% mid-tier benchmark, and their Posts ER of 0.10% is their weakest format.
Details
Industry benchmarks show carousels average 0.55% ER — more than 5x their current posts performance — so replacing static feed posts with multi-slide carousels is the single highest-leverage format switch Jacadi Paris can make. Audit their last 28 analyzed posts and identify which were static images, then rebuild those concepts as carousels with a strong hook on slide one to force swipe-throughs and drive saves.
