Replace Reels With Carousel Posts
The Reels ER is 0.02% — half the already-low Posts ER of 0.04% — making them the worst-performing format by the data.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, and for the micro-tier bracket the expected ER floor is 2.5%, meaning Iza Leslie has significant room to recover. Audit the last 26 posts, identify which were Reels, and replace at least 3 upcoming Reels with Carousels to test whether the format shift lifts the median likes above their current floor of 3.0.
