Shift Posting Mix Toward Reels
Tushar's current engagement rate is 2.5%, which falls below the nano-tier benchmark of 3.5–8%.
Details
Since Reels get higher reach for accounts under 50K followers and command a 20–40% rate premium over standard feed posts, prioritizing Reels in their content mix is the fastest lever to close that gap. Aim to make at least 50% of their next 10 posts Reels and track whether their median likes (currently 88) and ER shift upward within 30 days.
