Shift To Carousels To Beat Reels
The current engagement rate of 0.49% is critically below the nano-tier benchmark of 3.5-8%, and the Reels ER of 0.55% is only marginally outperforming the Posts ER of 0.52%.
Details
Industry benchmarks show Carousels lead all formats at 0.55% ER β but more importantly, Carousels drive save and swipe interactions that directly signal algorithmic value, so replace at least 3 of the next 5 posts with multi-slide Carousels featuring step-by-step or list-based content to start compounding those interactions.
