Shift Content Mix Toward Carousels
Reels ER sits at 0.22%, below the 2026 benchmark of 0.52% for Reels and even below the 0.45% static image average.
Details
Carousels benchmark highest at 0.55% ER, so testing 2-3 carousel posts per week could lift the overall 0.24% ER toward the format's stronger baseline.
