Shift Posting Strategy To Reels Immediately
The Reels ER of 0.01% is outperforming the Posts ER of 0.0%, meaning Reels are the only format currently generating any measurable interaction.
Details
Industry benchmarks show Reels command a 0.52% average ER and deliver higher reach for accounts under 50K followers — prioritize publishing Reels as the primary format for the next 30 days to close the gap between the current 0.01% and the 2.5-5% micro-tier benchmark.
