Shift Posting Strategy Toward Reels
Bryan Carstensen's Reels are already outperforming their static posts with a 0.75% ER versus their overall 0.21% account ER — that's more than 3x the engagement per post.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they are at 13,173), prioritizing Reels in their content calendar is the single fastest lever to close the gap toward the 2.5-5% micro-tier benchmark. Aim to make at least 60-70% of their next 10 posts Reels to compound that reach advantage.
