Double Down on Reels Immediately
mel jayne's Reels are generating a 137.46% engagement rate compared to just 5.87% on posts, making them the single highest-performing content format by a massive margin.
Details
Given that industry benchmarks place the average Reels ER at only 0.52%, these Reels are outperforming the benchmark by over 264x — shifting at least 70% of weekly content output to Reels will maximize reach and compound the overall 6.38% account ER.
