Overhaul Reels Strategy Immediately
The Reels ER sits at just 0.1%, drastically underperforming both the Posts ER of 1.68% and the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (ANA B | Fashion and Beauty in Ireland is at 25,068) typically get higher reach on Reels, this gap signals a hook, pacing, or algorithm-trigger problem — test shorter opening hooks (first 2-3 seconds) and post-native trending audio to close this 5x deficit.
