ANA B | Fashion and Beauty in Ireland's InstagramEngagement

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itsmeanab_
ANA B | Fashion and Beauty in Ireland

@itsmeanab_ · 25.1K followers

0.00%

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LowAverageGoodExcellent
355
Median Likes
31
Median Comments
23
Posts Analyzed
$250$1Kper sponsored post

Based on 25.1K followers · 1.54% engagement

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$250-$1K

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First message

I'd show brands why @itsmeanab_'s instagram audience is a fit and ask for $250-$1K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Overhaul Reels Strategy Immediately

The Reels ER sits at just 0.1%, drastically underperforming both the Posts ER of 1.68% and the industry Reels benchmark of 0.52%.

Details

Since accounts under 50K followers (ANA B | Fashion and Beauty in Ireland is at 25,068) typically get higher reach on Reels, this gap signals a hook, pacing, or algorithm-trigger problem — test shorter opening hooks (first 2-3 seconds) and post-native trending audio to close this 5x deficit.

Move 02

Drive Comments With Direct CTAs

The like/comment ratio is 9.3:1 (355 median likes vs.

Details

31 median comments), meaning comments are the weakest engagement lever despite comments carrying more algorithmic weight. Add explicit question-based CTAs in captions ('Which one would you choose?') on carousel and static posts to push that ratio closer to a healthier balance and lift the overall 1.54% ER toward the micro-tier benchmark of 2.5-5%.

Move 03

Double Down on Carousels Over Static

Carousels benchmark at 0.55% ER — the highest of the three formats (vs.

Details

Reels 0.52% and static images 0.45%) — and the Posts ER of 1.68% already outperforms all three benchmarks, showing this is the strongest format. Shift a larger share of the content calendar to multi-slide carousels to compound this advantage and pull the blended 1.54% ER closer to the micro-tier average of 2.5-5%.

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ANA B | Fashion and Beauty in Ireland's Instagram Engagement Rate: 1.54%