Convert Comments Into Conversation Threads
Marisa Herr's like/comment ratio of 24.5:1 is strong, but with a median of 200 comments per post, there is real momentum to build on.
Details
Reply to every comment within the first 2 hours of posting to trigger Instagram's algorithm to resurface the post — this directly inflates comment velocity and can push their already-excellent 2.38% ER (above the 1-2% mid-tier benchmark) even higher. A practical tactic: end every caption with a binary-choice question to lower the barrier to comment and drive faster response loops.
