Shift Static Posts to Carousels
The account's ER of 0.29% sits well below even the static image benchmark (0.45%) and far under the micro-tier average of 2.5-5%.
Details
Carousels post the highest content-format ER (0.55%) per industry data, so testing 3-5 carousel posts over the next two weeks could meaningfully close that gap versus continuing with single-image posts.
