Doug the Pug's InstagramEngagement

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itsdougthepug
Doug the Pug

@itsdougthepug · 3.5M followers

0.00%

Average for creators your size

$2K-$10K per post

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We will start with this profile.

LowAverageGoodExcellent
15.9K
Median Likes
181
Median Comments
24
Posts Analyzed
$2K – $10Kper sponsored post

Based on 3.5M followers · 0.47% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @itsdougthepug to find brands, write emails, and help you close deals.

Your post rate

$2K-$10K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @itsdougthepug's $2K-$10K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @itsdougthepug's instagram audience is a fit and ask for $2K-$10K per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Reels

Reels are dramatically outperforming static posts — 8.87% ER versus 0.43% ER on posts — yet the overall account ER sits at just 0.47%, suggesting Reels make up a small portion of the current content mix.

Details

An immediate audit of the last 24 posts to identify the ratio of Reels to static content is recommended, followed by restructuring the posting calendar to prioritize Reels as the primary format. Even a shift to 60-70% Reels output could pull the blended account ER meaningfully closer to the 0.5-1% macro benchmark.

Move 02

Fix the Comment-to-Like Imbalance

The like-to-comment ratio is 177.9:1, with a median of only 180.5 comments against 15,948 likes — indicating the audience is passively consuming content rather than actively conversing.

Details

Adding a direct, specific call-to-action question in every caption (e.g., 'Comment your dog's name below') can convert even 1% of likers into commenters, which would more than double the current median comment count. Higher comment volume directly improves algorithmic distribution and signals stronger engagement quality to the 73% of brands that prioritize engagement rate over follower count.

Move 03

Leverage Reels ER to Renegotiate Brand Rates

The current estimated brand deal value is $2,000-$10,000 per post, but the 8.87% Reels ER far exceeds the 0.52% industry benchmark for Reels — a compelling performance story that justifies a significant rate premium.

Details

Industry benchmarks support a 20-40% premium for Reels over standard feed posts, meaning Doug the Pug should be pitching Reels-specific sponsorships at the higher end of the range and beyond. A rate card that separates Reels pricing from static post pricing and references the 8.87% Reels ER directly should be built — creators with published rate cards close deals 40% faster.

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Doug the Pug's Instagram Engagement Rate: 0.47%