Shift Posting Strategy to Reels
The current engagement rate of 0.14% is critically below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap.
Details
Industry data shows Reels deliver higher reach for accounts under 50K followers, and carousel and Reels formats outperform static images with ERs of 0.55% and 0.52% respectively versus 0.45% for statics. An audit of the last 20 posts and replacing any static image content with short-form Reels targeting a consistent niche will immediately expand non-follower reach.
