Shift Feed Mix Toward Carousels
Audrey's current Posts ER sits at 1.69% and Reels ER at 1.55%, meaning their static and carousel posts are already outperforming their Reels — consistent with industry benchmarks showing carousels average 0.55% versus Reels at 0.52% across the board.
Details
Audit Audrey's last 29 posts and identify which format drove the most saves and shares, then aim to publish at least 2 carousels per week with a strong hook on slide one to pull viewers through. This directly targets closing the gap between Audrey's current 1.7% ER and the 2.5-5% micro-tier benchmark.
