Shift Content Mix Toward Carousels
The current posts ER sits at 1.35%, just above the mid-tier floor of 1-2% for accounts in the 100K-1M bracket.
Details
Since carousels average 0.55% ER versus 0.52% for reels and 0.45% for static images industry-wide, testing more carousel posts could push the ER toward the top of the tier's benchmark range.
