Shift to Carousels and Reels Immediately
The current engagement rate of 0.23% is critically below the 1-2% mid-tier benchmark, and format strategy is a key lever to close that gap.
Details
Industry data shows carousels average 0.55% ER and Reels average 0.52% ER, compared to 0.45% for static images — prioritizing these formats across the next 10 posts could meaningfully lift the 0.24% posts ER. An audit of the last 20 posts should be conducted to replace any static-image-only content plan with a carousel or Reel equivalent of the same topic.
