Shift Post Mix Toward Carousels
Their Posts ER (3.76%) is already outperforming their Reels ER (3.36%), which aligns with industry benchmarks showing carousels lead all formats.
Details
Prioritize publishing at least 60% of their feed content as multi-slide carousels, since the swipe mechanic drives repeat interactions and can push their overall 3.65% ER even higher above the mid-tier average of 1-2%. Aim for a minimum of 5 slides per carousel to maximize swipe-through depth and comment prompts on the final slide.
