Shift Content Mix Toward Reels
The Reels ER (4.71%) is over 3x higher than the Posts ER (1.55%) and dramatically outperforms the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (🌷🪷 अर्पिता 🪷🌷 is at 22,425) get higher reach on Reels, increasing the posting frequency of Reels relative to static images will pull the overall ER (1.59%) closer to the micro-tier average of 2.5-5%.
