Convert Static Posts to Carousels
their current engagement rate of 3.76% is strong for the micro tier, but industry benchmarks show carousels outperform static images (0.55% vs 0.45% average ER), giving Ishita | Fashion | Beauty | Lifestyle a measurable format edge to exploit.
Details
Audit their last 20 posts and identify any single-image posts that can be restructured into multi-slide carousels — tutorials, before/afters, or listicles work especially well. This format shift alone can push their already-excellent ER further above the 2.5–35% micro-tier benchmark.
