Shift Budget Toward Carousel Posts
Ishita Debnath's overall engagement rate sits at 0.29%, far below the 2.5-5% benchmark for micro-tier accounts — but the Posts ER of 0.76% already outperforms the Reels ER of 0.31%.
Details
Since industry data shows carousels average 0.55% ER versus 0.52% for Reels, doubling down on carousel posts over Reels is the highest-leverage format switch right now. The account should aim to replace at least 2 of every 3 Reels currently published with multi-slide carousel posts to capitalize on stronger static/post performance.
