Shift Posting Strategy Toward Reels
Ishan Sharma's Reels are generating a 14.76% engagement rate compared to just 0.18% on Posts — a staggering 82x performance gap within Ishan Sharma's own content.
Details
Given that Ishan Sharma's overall account ER of 0.19% sits well below the 0.5-1% macro-tier benchmark, reallocating the majority of Ishan Sharma's content calendar to Reels is the single highest-leverage move available to Ishan Sharma right now. Aim to publish at least 70% of Ishan Sharma's content as Reels over the next 30 days and track whether Ishan Sharma's account-level ER begins closing the gap toward the 0.5% floor for Ishan Sharma's tier.
