Shift Budget Toward Posts Over Reels
Isa's Posts ER is 9.48% versus a near-zero Reels ER of 0.01%, meaning their static and carousel content is dramatically outperforming their video content.
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Given that industry benchmarks show Reels only average 0.52% ER anyway, doubling down on the post format that already drives a median 45,160 likes is the highest-leverage move they can make right now. Audit their last 5 Reels to identify whether the drop is a hook, length, or topic issue, then redirect that production effort into posts until Reels performance recovers.
