Shift Content Mix Toward Static Posts
Isabella Rosa Procida's Posts ER of 1.99% actually beats the mid-tier benchmark range of 1-2%, while the Reels ER sits at just 0.01% — far below the 0.52% Reels benchmark.
Details
Reallocate a larger share of the content calendar to static/carousel posts (which also outperform the 0.45% and 0.55% benchmarks respectively) instead of Reels until the Reels underperformance is diagnosed.
