Shift Posting Mix Toward Carousels
Reels are underperforming at a 2.56% ER compared to the overall 4.11% Posts ER, suggesting the audience responds more strongly to static or carousel formats.
Details
Industry benchmarks confirm carousels outperform Reels (0.55% vs 0.52% average ER), so prioritizing carousels in the next 8-10 posts could help close that 1.55-point gap between Reels and Posts engagement rates. Aim for a posting split of at least 60% carousels to capitalize on the format the audience already rewards.
