Double Down on Reels Format
The overall ER of 11.11% already crushes the nano benchmark of 3.5-8%, and since Reels get higher reach for accounts under 50K followers (isabella ⋆˙⟡ ♡ ⋆˙⟡ ♡ is at 3,240), shifting more content into Reels can compound this advantage.
Details
Reels also command a 20-40% rate premium, so increasing Reels frequency directly supports both engagement and future brand deal pricing.
