Shift Content Mix to Reels and Carousels
The current ER of 0.12% sits drastically below the nano-tier benchmark of 3.5-8%, and even below the format-specific benchmarks of 0.55% for carousels and 0.52% for Reels.
Details
Since accounts under 50K followers (Irma Valencia is at 6,280) see amplified reach on Reels, prioritizing 2-3 Reels per week and using carousels for storytelling content will close this gap incrementally.
