Shift Posting Strategy to Reels
Ira Sankrityayan's current engagement rate of 0.11% is critically below the 2.5-5% benchmark for micro-tier accounts like theirs (10K-100K followers).
Details
Reels not only command the highest content format ER at 0.52% but also deliver higher reach specifically for accounts under 50K followers — their 11,609 followers put them squarely in that high-opportunity zone. Commit to posting at least 3 Reels per week for the next 30 days and track whether reach and engagement begin closing the gap toward the micro benchmark.
