Shift Feed Mix Toward Carousels
The current engagement rate of 0.17% is severely below the 1-2% mid-tier benchmark, and the posts ER of 0.26% signals that content format choices are a key lever.
Details
Industry data shows carousels average 0.55% ER — more than double the account-level rate — so auditing the last 20 posts and replacing static images (0.45% ER) with carousel formats for at least 50% of upcoming feed posts is a direct, measurable fix. iQuanta should aim to publish 3 carousel posts in the next two weeks and track whether median likes climb above the current 191.
