Double Down on Feed Posts Over Reels
Static/carousel posts are pulling a 7.47% ER, well above the nano-tier benchmark of 3.5-8%, while Reels sit at just 1.0% ER, far below the 0.52% Reels benchmark average is not even close to the post performance gap.
Details
The content mix should shift toward more feed posts and carousels, and Reels should only be published when the drivers of post-side engagement (hooks, captions, timing) can be replicated.
