Shift Budget Toward Carousel Posts
Elle Ivy Green's current overall engagement rate is 0.44%, well below the nano-tier benchmark of 3.5-8%.
Details
Industry data shows carousels average 0.55% ER versus 0.44% for static images and 0.52% for Reels, making them the highest-performing format by benchmark. Audit Elle Ivy Green's existing 22 posts and identify which performed closest to their Posts ER of 0.73%, then replicate that format and structure in at least 3 of their next 5 uploads as carousels to test whether the format lift applies to their audience.
