Replace Static Posts With Reels Immediately
INSTITUTION's Posts ER sits at 0.0% while INSTITUTION's Reels ER is 0.98% — that gap is the single clearest signal in INSTITUTION's data.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and at 11,327 followers INSTITUTION falls squarely in that window. Audit INSTITUTION's last 30 posts and commit to replacing any planned static image or carousel content with Reels for the next 30 days to capitalize on the only format currently generating measurable engagement on INSTITUTION's account.
