Shift Posting Mix Toward Reels
Their current engagement rate of 2.08% sits below the micro-tier benchmark of 2.5-5%, and Reels are proven to drive higher reach for accounts under 50K followers like theirs at 15,927.
Details
Since Reels command a 20-40% premium in brand deal rates and outperform static images in ER benchmarks, increasing their Reels output should directly lift both reach and their estimated brand deal value beyond the current $75-$250 per post ceiling.
