Shift Budget Toward Reels Immediately
ERIKA - Illustrator Artist's Reels are already outperforming their Posts at 5.13% ER vs 2.05% ER — yet their overall account ER sits at just 1.39%, suggesting Reels are underrepresented in their 24 analyzed posts.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and at their 6,230 follower count they are squarely in that window. Audit their last 24 posts and aim for at least 60% Reels to pull their blended ER closer to the 3.5-8% nano-tier benchmark.
