Shift Feed Mix Toward Reels
Influencers of Austin's Reels are already outperforming their static posts — 3.58% ER versus 3.02% for feed posts — yet their overall engagement rate of 2.98% sits below the nano-tier benchmark of 3.5–8%.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, increasing their Reels output as a share of their 21 analyzed posts should directly lift their blended ER toward the lower end of that benchmark. Aim to make at least 50% of their next 10 posts Reels to test the impact on reach and engagement.
